lego movie

Tuesday 14th September 2021 

LO: to understand the narrative and characters in the lego movie 

The storyline was about a boy called emmet, he thought he wasn't special until somethings happens. he had to save the unnerves by being creative. 

The main themes/message was that you are special and that you can be creative even if its weird, that you can do anything if you just believe in yourself. 

CAST LIST

Chris Pratt voice emmet

Elizabeth voice Lucy 

Will Arnett voice batman 

will Ferrell voice president business 

any of the character are from warner bros, such as superman, wonderwomen, batman, green Lenten, ect. 

lego city, middle Zealand, benny. 

Industry research

LO:to research the process, companies and regulators behind the film industry. 

what the film industry meany by: 

production- is the act of the process of producing something. 

distribution- the act of distributing or spreading or apportioning 

exhibition- a collection of things (goods or work of art ect.) for public display. 

what is media conglomerate? 

media conglomerate is a media group or media isititution is a company thats owns numerous companies involved in mass media enterprises.

who regulates films in the uk? 

the British board of film classification (BBFC) 

what rating did they give the lego movie?

u

who regulates video games in the uk? 

the game rating authority 

what rating did they give the lego movie video game? 

7+

which two main companies produced the lego movie (2014) 

Lin pictures and the warner bros. 

who directed the lego movie? (2014)

phil lord and Chris miler 

which companies produce the lego movie game? 

Who distributed the lego movie? 

warner bros 

1: its important because its protect young people.

2: i think some people might be against film regulation because its can cause younger kids to lean thats its okay fight and that it can trick there minds and make them believe somethings that isn't real. 

3: the bbfc change there name because 

4: film maker would be worry because if they achieve an 18 the audience is smaller and they get less money. if they wanted to get an 15 they would have to take out some sence that is really volute. 

5: because everyone can see it which mean more money.

Tuesday 28th September 2021     narrative theory

LO: to explore the narrative & apply narrative theory to the lego movie. 

postmodernism

postmodern films often contain the following characteristics: 

challenge genre convention: might be a mixture of many genres challenge typical character roles etc.

pastiche: imitates other texts, humerus take on society/culture. 

hyper-reality: makes the audience aware that they are watching a movie.

the lego movie is a postmodernism film because its had mixture of genres and humerus. its also the audience aware that they're watching a movie because when your watching film you tended to be so interessing in it that you forget that your in the real world and in the lego movie they show the real making you realised that its just a movie. 

todorov: narrative theory

5 key stages

equilibrium- everything in the film world is normal  

disruption- something happens  

recognition of disruption- the protagonist realise that something is wrong in their world or discover the disruption.

attempt to solve disruption- the main protagonist goes on a journey to solve the disruption.  

new equilibrium- the disruption is solve. 

emmet is a normal person in the bringing who followed the rules. 

than finds the peace of resistance that makes him special. 

the disruption is when president business threaten to  

emmett says to follow instruction to get into president business tower and to save the people who were kidnapped. 

they solve it and everything kinda goes back to normal. 

Propp's character type

the hero- emmet 

the villain- president business 

the donor- Vitruvius

the helper- Lucy 

the princess- Wyldstyle

the princess father- Vitruvius

the dispatcher- Vitruvius

the false hero- batman 

Thursday 30th September 2021   target audience

LO: to identify the target audience using demographics & psychographics 

the movie targets a family audience. 

that could be split into following three group:

young kids who play with lego 

parents who played with it when they were young too. 

young adult cinema-goers 

both genders 

Its target at young kids because its lego and kids who play with lego will want to see it and something simp like emmet falling over will make them laugh. Its also target at parents because when they were younger they might have play with lego, they might also play with their kid and might like some of the voice actors, also the comedy. teens can be the target audience because of the comedy and they also might like the voice actors. 

Thursday 7th October 2021    

Thursday 14th October 2021     TV Advertising

LO: to evaluate the methods used to market the lego movie; to link the methods to the target audience. 

guardian

building blocks of success

a theme that is common is that a brand will create useful or entertaining content that is targets at the customers that soon will be paying for the companys services/products. the content can be anything, it should stay with the spirit of the brand image. 

what lego did right

lego would have be easy to make piece of nonsense that played for the younger audience. they brought in phil lord and Chris miller to make it funny. its enjoyable for any adults who has kids, teens. ect. 

Zesty

how has it got heart?

its talks about working together, that everyone is special in there own way and that you can be creative. its make people need to feel and with the storyline that explore the meaning of love, partnership and humanity. the lego movie does that. 

how is it all about 'you'?

in dancing on ice at 7.27 on Sunday 9th February 2014 an ad break made entirely out of lego.

British heart foundation, confused.com, BT and premier inn- were created frame by frame and brick by brick in lego. 

they put the whole thing on youtube for people to rewatch it, sent it or people who who had missed it. 

the lego movie campaign broke boundaries and link the social media campaign by doing a ad break that was made entirely out of lego. the ads was the british heart foundation, confused.com and BT. these ads would have been show many times before so the audience would know what they are. they put the ad onto youtube and its gotten over 1 million views for a ad. 

Tuesday 16th November 2021   the lego movie video game

LO: to explain how vertical integration benefits companies; to analyse using use and gratification theory. 

1.TT games, TT fusion, traveller's tales. 

2.warner bris. interactive entertainment. 

3.14/2/2014 

4.adventure-action 

5. microsoft windows, nintendo, playstation 3 xbox 360 ect. 

players in control of various characters from the movie, environments are completely made out of lego pieces. introduce two main two character types. 

profit maximised- increases potential audiences 

familiarity- brand, plot and characters known. 

extends pleasure of the film- chance to be a part of the film world; can have extended narratives. 

cross-promotion- efficient use of marketing of both products to promote the other. 

there are several uses and gratification that the audience might get from the video game firstly is social interaction, at the bringing of the trailer its show kids playing the game and it also show them talking about it. secondly there is entertainment the game shows humour. 

i think what appeal to the target audience is some of the characters such as batman or maybe emmet. also i think the colours might appeal to them because its has bight colour but also some dark colours. the image would make the audience interested. 

Tuesday 14th December 2021    poster campaign

LO: to explain the effectiveness of the campaign; to analysed the representations on the poster campaign. 

denotation

camp, 

man,

primary colours 

connotation

 

film poster denotation.

buildings

man

sky

explosive

bat

film poster connotation

the bat with the fire link with bat man.

he looks serious. 

what visual elements are used to convey genre conventions? 

how does the poster combine different genres? 

in the image its people running away from something which show that it could be action and adventure. 

stereotype:

a widely held but fixed and oversimplified image or ideas of a particular type of person or things.

 

the stereotyp in  the lego movie poster campaign gender is represented by wyldstyle because in the poster most of the characters are boys and wyldstyle is the only girl character in the poster. usually girls is represent who care about there beauty and style where as boys are resented as strong and tough but in this poster wyldstyle looks tough and brave where as emmet look like the one who is scared. the events in the poster to show this is the face expression. wyldstyle is smiling and looks ready to fight. Emmet face shows that he scared and is not prepare to fight. In the poster wyldstyle is wearing makeup and this shows that girls can care about their beauty but also be ready to fight. 

Tuesday 11th January 2022   Representation

LO: to analyse the representations throughout the lego movie promotional campaign 

emmet protagonist males as not that smart and act panicky when something bad happens but somehow always ends up being the hero. 

in the poster you can see that emmet is running away from the danger this shows that he a crowed. his face expression shows that he is freaking out and scared. in the dologe he scream 'i want to go home' this shows that he a crowed. the video game trailer shows that he isn't a confident person.  

in the movie poster wyldstyle is represent as brave, dominate  and strong. her face expression shows that she is determent. In the video game poster is showing that she is confident. 

name after the ancient rome engineer. wise and noble who teaches emmet the key to building is to listen to himself. vitruvius skin is dark and he is an old man. where as wyldstyle and emmet is appear yellow. 

old is represented by vitruvius. he is wise and smart. he is more responsible then emmet who is young. he not smart and acts more like a kid. in the poster its show emmet terrified and vitruvius as not scared and ready to help. 

Tuesday 25th January 2022      

production- is the act of the progress of producing something. 

distribution- the act of distributing or spreading or apportioning. 

conglomerate-  media conglomerate is media group or media isititution is a company. 

Q2: 4 mark question.

a 'given reasons why' question which show knowledge and understanding. you may be asked to refer to the lego movie. so 2 marks will be for an explanation and 2 will be for a detailed example. 

a film company would make a game that link to the film because its give more money to the company and because people who liked the game or film would want to play or watch that film/game. 

Q3 10 mark question

p- personal identity . role models, be able to recognised characters.  

I- information. 

e- entertainment. exciting things that happens and it entertaining. 

S- social interaction. talking about the film/game to other people. 

Q4: 10 mark question

Tuesday 8th February 2022    intertextuality 

intertextuality is relationship between text. 

lego movie 

setting- real world (kid playing the lego in the real world) 

computer generated worlds 

character- emmet = the chosen one. 

wyldstyle= sidekick with more skill at start

vetruvius= wise, guides emmet.

message- to be creative, believe in yourself.  

narrative- a normal you become the one who save everyone. 

the matrix

setting- real world. computer generated worlds.

character- 

messages- 

narrative- the normal guy became the one who save everyone. 

Tuesday 15th March 2022    DIRT

LO:to review and reflect on the unit assessment and set personal targets. 

where a single company controls both the production and distribution of a product. 

vertical integration can help to increase profits through not having to share revenue with outside companies. 

it can make the production process more efficient as nothing is outsourced at different stage and teams can collaborate easily. 

it can help to increase the exposure of one brand or franchise as it will be promoted as each stage of production and distribution and exhibition. 

it can help conglomerates to increase  power in an industry as profits can go straight to producing better quality films.

question 8

kids, adult, parents and teens

tailer, video game, poster, tv ad break, online, merchandise. 

the lego movie was designed to appeal to a range of audience such as young children, adults, teens and parents. the lego movie poster would appeal to the younger because of the colour. some of the characters would appeal to the adult from when they were young. the tailer would get the teens and parents interested they would want to know whats its like. the voice actors that plays emmett and present business  would appeal to the older audience.  

question 9

lord business as evil antagonist male dominance etc: patriarchal society as seen by male protagonist; vitruvius as wise old man; emmet as scared hero who need rescuing wylestyle as strong capable female sidekick prominence of female in hero team. 

Friday 5th may 2023    exam revision

LO: to explore exam style question and how to answer them effectively. 

the character posters are released before the movie because of the actors/actress. this is to be aimed at the adult and teenagers. 

march- suff in logo shop, macdonals 

Q6: fact based question (1)

Q7: show knowledge and understanding of film industry (4)

Q8: show knowledge and understanding of film and video game (10)

Q9 analysis of media language in lego movie trailer, video game trailer or posters (10)

Sunday 9th February 2014 the advert air due dancing on ice 

went viral, kept posting it online such as twitter people who post it were teens and adult. 

6 million on youtube in a week. 

the logo movie trailer-

humour

actions 

in 3D (big thing at the time)

released video game at the same time (appeal to kids and teens)

characters such as batman 

video game trailer- 

aimed at boys 

threat in posters 

present business more popular 

10+ rating 

actions 

crima still popular 

superheros film

present business looked like Donald trump 

poster campaign 

humor

superhero 

identify the organisation that 'age rates' video games in the uk? 

VGA

gratification= PIES 

the logo movie game personal identify: to create a character that can look like yourself or to pick your faviture characer  

information: learn more about the characters, the plot line and see other worlds 

social: play with friends 

entertainment: actions, humour, violence

active vs passive audiences: active you are playing the game and interacting and passive is someone who is watching the game being played.   

what lego features did the lego movie have to reflect? 

redeveloping their digital content was done for what reason

what launched and flopped in 2010?

• online lego universe 

what did lego do as result of this failure?

why was the collaboration with star wars so important? 

• branded video games aimed at children hadn't always had the best critical success, but the lego star wars series changed this. 

who did warner bro purchase in 2007? why was this done?

• TT games 

Tuesday 9th May 2023   revision

LO: to recap on the key content areas and explore how to answer exam style question. 

TYPE OF MEDIA AND UK REGULATOR

Film (including trailers) - BBFC

TV and radio - OFCOM

advertising - ASA

magazines and newspaper - IPSO & IMPRESS

video game - VIDEO STANDARDS COUNCIL

The Exam!

Q6: media language 

Q7: representation 

Q8: audience 

Q9: industries

To promote the movie, warner brothers had the following: 

• theatrical trailer 
• website
• main poster
• character poster 
• tie in video game
• merchandise
• social media 
• uk tv ad break

audience: 

children- who play with lego

teenagers- parents of those who used to play with lego

adults- young cinema goers (15-25)

personal identify- relating to the character such as in lego movie emmet a normal person who makes a different in the world

information- children can learn that individual can make a difference. 

entertainment- going into the fictional world and leaving the real world for a while. 

social interaction- families can watch the film together, play the game as single or multi player. 

genre conversion: expectation of the type of movie  

action: explosion, running, colour palette exciting colours (such as the red and yellow of the explosion), comedy- mise-en-scene - facial expression. 

skyscraper- city of the action 

villain- present business  

wyldstyle- her hair is done, she has make up this is a femininity of wyldstyle, but her facial expression shows a happy look, like she isn't scared this is the masculine of wyldstyle 

emmet- his hair and his work clothes this is the masculinty of emmet, but his facial expression shows that he scared. 

entertainment- action, kids reactions, fast pace, humour

personal indentity- 90 different characters. 

social interaction- kids playing the game together, not just boys but girls to0. 

the audience might get from the video game trailer is entertainment. in the trailer it shows humour and action. when the two guard are near the printer its create  humour because one of the male guard sat on the printer and it starting to print is butt, this creates humour because kids will find the silly thing funny. with the explosion and the train wreck this creates action. this is to grab the audience eyes  of the action, kids enjoys things like explosion and things getting distorted. 

film trailer

the establishing shots of various locations is to create an effect for the audience to be entertain. having different location is to keep the younger viewer interested. 

the non-diegetic sound such as background music is used to create atmosphere. when the text showed up it went in time with the intense music

the fast pace of the trailer is to keep the audience on the egde of their seat.